Keep the JCG shell consistent.
The primary logo, navigation, footer system, and overall tone remain shared across the site. The services area should feel refreshed, not detached.
Brand Page
The service-line system anchored to one JCG brand, not three unrelated mini-sites.
This page keeps the reference points in one place: the current JCG logo system, the three service-line palettes, the supporting assets pulled forward from earlier builds, and the style rules keeping the services refresh aligned with the rest of the site.
Current JCG shell stays intact
Three line-specific palettes
Older build assets reused intentionally
Brand Rules
The current services refresh follows a few clear rules.
The point is consistency with enough differentiation to make each service lane legible. The About page still sets the tone for restraint, polish, and founder-led credibility.
Let the line colors do the separating.
Each product line gets a color system that helps visitors orient themselves immediately without changing the core brand itself.
Reuse assets with purpose.
Older screens, icon blocks, and portfolio visuals are being reused as anchors so the service pages feel grounded in actual work, not generic placeholders.
Service Palettes
Each product line has its own palette while staying under the JCG umbrella.
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Web Development & Design
Gold-forward accents over deep navy keep this lane aligned with the core JCG identity while still feeling premium and more build-oriented.
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Digital Strategy & Marketing
Blue-forward accents keep this line disciplined and systems-oriented without drifting into SaaS cliché or generic teal startup styling.
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Business Launch & Operations
Green-forward accents signal growth, readiness, and setup momentum while keeping the lane grounded and professional.
Logo System
The current site keeps one logo family and uses it across every service page.
Primary Logo
The main site header mark and the default lockup used on light backgrounds.
Reversed Logo
The footer and dark-background version used to keep contrast clean without changing the mark itself.
Blue Primary
The stronger blue variation used where a more pronounced corporate treatment is helpful inside the services system.
Standalone Mark
The mark can support internal brand references, iconography, and compact placements without replacing the full wordmark in navigation.
Supporting Assets
These older build assets are still carrying real weight in the services refresh.
The services pages pull from actual site screens and graphic assets instead of mock placeholders so the pages feel grounded in work JCG has already done.
Web Development Anchor
The JCG home screen supports the web-development line as the clearest example of brand, build, and conversion structure working together.
Digital Strategy Anchor
CAO360 gives the digital line a usable example of message hierarchy, interface discipline, and product-forward structure.
Launch Anchor
Austin Carter Photos remains a strong reference point for launch-ready presence, service packaging, and polished founder-facing execution.
Supporting Iconography
The older icon set still works as a lightweight secondary asset system for cards, chips, and supporting brand moments.
Usage Principles
The brand page is there to keep the refresh disciplined.
Do not over-theme the entire site.
Only the service lanes get more visible color separation. The broader site should still feel like one boutique firm.
Let About set the tone.
The About page remains the benchmark for restraint, founder-led credibility, and overall JCG polish.
Lead with clarity over novelty.
The pages should feel intentional and modern, but the service structure still needs to be legible within a few seconds of landing.
Ready to move from brand direction into service scope?
Use the services landing to pick the right line, then go deeper on the product page or the matching FAQ page.